B2B Publishing. Business Visionaries. Hot Property. Times Events. Times Store. Disney Plus is a new streaming service launched by the American entertainment titan in November , a little over two years after being announced. Disney first signalled an intention to move into the streaming market in , by acquiring a minority stake in streaming technology developer BAMTech.
This became a 75 percent stake the following year. Anticipation levels were certainly high for the launch, with Disney Plus the top-trending Google search term in the US in Within 24 hours the eagerly-awaited new platform had reached 10 million subscribers though some of these had signed up pre-release. Fortnite Game of Thrones Books. Comics Music. Filed under: Entertainment Tech Disney.
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In those seven markets, the Disney Plus app was downloaded 5 million times, according to measurement and analytics firm App Annie. For starters, Disney Plus subscribers can download and install multiple apps on several devices: Each account can create up to seven profiles and access up to four simultaneous streams.
Still, as a relative barometer, the European numbers bode well for Disney Plus to establish a substantial footprint in those markets, coming about four months after the initial Disney Plus in the U. As of Feb. Year-to-date in , Disney Plus is the No. The European launch of Disney Plus should push it higher in the rankings. There are more markets yet to come online for Disney Plus: The company pushed the launch of the streaming service in France by two weeks , to April 7, at the behest of the French government.
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